BLOGS

How to Choose Face Serum for Dry Skin?

Come winter and dry skin tops the list of skincare worries,  but contrary to popular belief, your skin can dry out in the summer too. Known in medical terms as xerosis or xeroderma, dry skin can be...

Flaunt Your Curls with the Ideal Curly Hair Care Routine

A beautiful head of curls is a dream for many. However caring for them can be quite difficult and many women state this as a common hair woe. So what is it that sets them apart from the rest of the...

A Complete Guide to Retinol: Benefits, Products & How to use it

Retinol is one of the members of the retinoid family and is also one of the most common words for skincare aficionados. It is a form of Vitamin A and is usually a major ingredient that is added to ...

How Do I Moisturize Dry Hair and Scalp?

If you suffer from dry hair or a dry & itchy scalp, running your fingers through your hair, tying it up or leaving it open can all be unpleasant experiences. And, extreme weather only tends to ...

Get the Most from Your Body Lotion This Winter

The season is changing and so is your skin’s natural tendency to retain moisture. While dry and flaky skin is common as the air gets cooler and temperatures dip, for some the skin could feel less e...

A Complete Guide To Hyaluronic Acid: Benefits, Products And How To Use It?

Given the day & age and people’s inclination towards skincare, knowledge and awareness of skin ingredients have been a constant hunt. Like our body, our skin absorbs whatever is fed to it, henc...

Top Hacks to Get Perfect Festive Glow For Diwali

The festive season is finally started, and Diwali is about to knock on the doors. And it is high time that we should work for the perfect Diwali glow. Following an appropriate skincare routine that...

BIG ER SALE - Best Selfcare Sale of the Year 2022!

The grand sale of the year - BIG ER Sale also known as Big Earth Rhythm Sale is back. This year it is bigger, better, and bombastic and is coming with up to 70% Off. Earth Rhythm is bringing discou...

Top 5 Benefits of Using Facial Oil on Dry Skin

Do you know that Ancient Egyptians used to apply facial oil to keep their skin glowy and flawless? Yes, you heard that right! And this age-old beauty secret is again making a comeback with a wide r...

5 Tips to Get Rid of Dry Skin During Autumn

The autumn season is set to fall upon us. The winds will start getting colder, the nights longer & your skin drier. Now, although you can hardly do anything about the former two, there are ways...

New Launch – Earth Rhythm Deodorants

It's Six O'Clock in the morning, and you've just come out of the shower after a rigorous workout session. Okay, that sounds improbable; we'll make it at 8 in the morning. So it's 8 O'Clock in the m...

How to Control Hairfall. Remedies & Causes of Falling Hair

Hairfall, a phenomenon that humans have been going through for as long as humanity has existed. Yet, in the last few decades, with physical appearance gaining more and more importance in our lives,...