BLOGS

Why Vitamin C is Such a Revered Ingredient for your Skin

Vitamin C is a multipurpose and greatly beneficial ingredient when it comes to skincare. Using it in your skincare regime helps you retain that radiant youthful glow that you have always desired.

Make Your Skin Sun Ready with Sunscreen

We are no stranger to the skin damage that can be caused by the UV rays of the sun. However the solution to this is quite simple- Incorporating a sunscreen into your daily skin routine. While using...

Pamper Your Mom with the Best Skincare & Haircare Routine

Mother’s Day is a celebration of the special bond between a mother and her child. It appreciates the role of mothers and recognises the same with meaningful gestures. While a mother’s love is unfat...

How to Get Rid of Dark Circles Under Your Eyes?

We are no strangers to the dreaded phenomenon of dark circles. Being one of the most common skincare issues both for men and women, dark circles are a bane of our present-day lifestyle, hectic sche...

How to Choose Face Serum for Dry Skin?

Come winter and dry skin tops the list of skincare worries,  but contrary to popular belief, your skin can dry out in the summer too. Known in medical terms as xerosis or xeroderma, dry skin can be...

Flaunt Your Curls with the Ideal Curly Hair Care Routine

A beautiful head of curls is a dream for many. However caring for them can be quite difficult and many women state this as a common hair woe. So what is it that sets them apart from the rest of the...

A Complete Guide to Retinol: Benefits, Products & How to use it

Retinol is one of the members of the retinoid family and is also one of the most common words for skincare aficionados. It is a form of Vitamin A and is usually a major ingredient that is added to ...

How Do I Moisturize Dry Hair and Scalp?

If you suffer from dry hair or a dry & itchy scalp, running your fingers through your hair, tying it up or leaving it open can all be unpleasant experiences. And, extreme weather only tends to ...

Get the Most from Your Body Lotion This Winter

The season is changing and so is your skin’s natural tendency to retain moisture. While dry and flaky skin is common as the air gets cooler and temperatures dip, for some the skin could feel less e...

A Complete Guide To Hyaluronic Acid: Benefits, Products And How To Use It?

Given the day & age and people’s inclination towards skincare, knowledge and awareness of skin ingredients have been a constant hunt. Like our body, our skin absorbs whatever is fed to it, henc...

Top Hacks to Get Perfect Festive Glow For Diwali

The festive season is finally started, and Diwali is about to knock on the doors. And it is high time that we should work for the perfect Diwali glow. Following an appropriate skincare routine that...

BIG ER SALE - Best Selfcare Sale of the Year 2022!

The grand sale of the year - BIG ER Sale also known as Big Earth Rhythm Sale is back. This year it is bigger, better, and bombastic and is coming with up to 70% Off. Earth Rhythm is bringing discou...