Buy Face Serum For Healthy Glowing Skin:

A face serum is a higher concentration of skincare product that aims to penetrate the skin's surface through its active, tiny-sized molecules and is hugely effective. This is because they have extremely thin viscosity and their higher concentration allows them to penetrate inside your skin cells, giving out quicker and more prominent results. Serums are usually of two types one is water-based serum and the second is oil-based serum. The major difference lies between their base ingredient and their application. As the name suggests, Oil-Based Serums have an oil base, while the more common of the two, the Water-Based Serums, have, to no surprise, a water base. Oil-Based serums, also known as face oils, are comparatively new in the market. Remember to not confuse Oil-based serums with serums for acne-prone skin or oily skin. We at Earth Rhythm have just come up with our own range of Face Oils to soothe your skin and give it the nourishment it craves. But more on that later. We will currently be focusing on the traditional face serums, their uses, how to know what's your calling & how to use them. 

What is Face Serum? 

The inception of face serum in the Indian skincare and beauty industry has gained immense popularity because of its effectiveness and capacity to hydrate skin from within. The active molecules and lightweight texture of the face serums penetrate deep into the skin layers and improve the appearance and texture of the skin. Moreover, with age, skin concerns like hyperpigmentation and wrinkles start to appear, which requires expert and advanced care. 

Unlike thick face creams or heavy moisturisers, facial serums do not accumulate on the surface of the skin. The watery texture of the serum goes deep into the layers of the skin to cure the roots of the concern. In addition, face serums are available for different skin types and target diverse skin issues like large pores, dullness, uneven skin tone, etc. Hence, it becomes quintessential to know your skin types and concerns before adding a facial serum to your daily skincare regime. 

When is the Right Time to Start Using Face Serum? 

Face serum is universal and acts even better than moisturisers. Hence, depending on the skin type or existing skin issues, one must start with a good facial serum. For example, if you are noticing dullness and dryness, it is a clear indication that you need a radiance-boosting face serum to enhance that youthful glow. In addition, if you are in your early 30s and want to slow the skin ageing process, using an organic firming face, serum will be ideal. 

With the growing pollution and damage caused due to harmful UV rays, it is quintessential to add hydration and nourishment to the skin. Also, while choosing a face serum, ensure that it contains natural ingredients and the goodness of powerful compounds. Wellness and skincare go hand-in-hand; hence taking care of your mind and body by exercising and eating healthy will keep your skin healthy and glowing in the long run. 

Benefits of Using Face Serum:

Whether you are choosing a hydrating face serum or any other type, it is essential to know how regular usage of serum can add benefits to you. Your everyday skin routine can be extremely rigorous or pretty basic, a face serum is bound to work wonders in either case. There are multiple reasons for that:

• Soothes Skin: Any damage caused to the skin by your beauty regime or in general is best retrieved by a face serum. In addition to repairing your skin damage, it also has a relaxing effect on your skin on application. Face serums for anti-aging generally have the most soothing effect on your face.
• Moisturizing Miracle: There is nothing better for your skin in terms of moisturizing than a face serum. Not even a moisturizer works wonders on your skin as a face serum does. So for skin that is radiant and hydrated, face serums should be your go-to choice.
• Light on the Skin: Generally, in the case of most oil-based products, they are heavy on the skin and feel like a layer on top of your face. Serums have a water-like viscosity and eliminate this irritating sensation. You wouldn't even know that a product is resting on your skin, replenishing it.
• Lightening Results: While every good thing takes time, the results of a facial serum are substantially quicker. Be it results from a Vitamin C serum for the face that's acne-prone or a face serum for dry skin; serums generate quicker and more visible results.
• Reduces the Appearance of Fine Lines & Wrinkles - As we age, the appearance of fine lines and wrinkles increases and becomes prominent. This mostly happens because premature ageing reduces the elasticity of the skin. Hence, if you are in your late 20s, adding an Anti-aging face serum to your skincare will gradually reduce the appearance of dark spots, fine lines around the contours of the face and wrinkles around the eyes. 
• Nourishes & Moisturises Dull Skin - One of the primary advantages of regular usage of facial serum is that it nourishes and hydrates dry and dull skin, giving a youthful glow. The quick absorbent nature of these serums goes down to all the layers of the skin, enhancing the natural glow, maintaining the pH balance and rejuvenating the upper layer of the skin. 
• Effectively Cures Dark Spots & Acne - Since face serums work into the deep layers of the skin, it clears out the acne-causing bacteria and reduces any existing inflammation. Hence, regularly using serums for acne-prone skin can reduce redness and existing acne. 
• Reduces Hyperpigmentation - Face serums have a higher concentration of active ingredients, which gives spot correction and treatment. If you have concerns like hyperpigmentation, using brightening face serums will be extremely beneficial. 
• Nourishes & Plumps the Skin - Using a hydrating face serum containing Hyaluronic Acid will add the utmost amount of moisture to the skin and impart adequate nourishment. It also soothes sensitive skin and repairs any damages caused due to sunburn or pollution.  
• Works As a Shield from Free Radicals - As per dermatologists and skin care aestheticians, the presence of free radicals is known to cause massive damage to the skin surface. This damage mostly includes skin ageing, the appearance of fine lines and wrinkles. Facial serums enriched with Ferulic Acid, Vitamin C and Vitamin E are known to combat the effects of harmful free radicals on the skin. 
• Enhances Skin Elasticity - An organic face serum is known to improve skin elasticity which reduces the appearance of fine lines and wrinkles. Another mind-boggling benefit of a face serum is that it visibly reduces dark circles and fine lines around the eye corners. This is why skincare brands are bringing eye serums and replacing them with eye creams. 
• Great Base for Makeup - From a make-up perspective, facial serums act as a great primer and help makeup stay for a longer period of time. It also acts as a hydrating base for the makeup and prevents it from looking cakey. For this reason, potent makeup artists use a nourishing face serum for the preparation of the base so that the skin looks hydrated throughout. 

How to Select the Best Face Serum in India?

At Earth Rhythm, no matter your skin type, we have a handcrafted product, especially for you. Listed below are some Face Serums by us and the skin types they suit. So find your skin type and shop today at Earth Rhythm.

• Best Serum For Dry Skin: For a person with dry skin, Vitamin C&E is what you’re looking for as it is an antioxidant that protects your skin cells from oxidative damage. Hyaluronic Acid is another brilliant skin moisturizing agent that maintains your skin elasticity. Some of the main components found in a hydrating face serum are Hyaluronic Acid, Vitamin E and Squalene. Individuals looking for face serums for dry skin must get this type of face serums for added nourishment and reduce dryness. 
• Best Serum For Oily Skin: Keeping oily skin squeaky clean and free from any inflammation is a challenging job; hence you need extra care. Skincare experts always recommend adding serum for oily skin as the quick absorbent nature reduces oil and minimises the appearance of pores. Salicylic acid, Niacinamide and Zinc are known to reduce sebum secretion and control oils. 
• Serum for Sensitive & Acne-Prone Skin - Individuals having sensitive and acne-prone skin need to take added care of their skin. Facial serums containing ingredients like Salicylic acid and Benzoyl Peroxide is the best combination for someone having active acne problems. 
• Brightening Face Serums - Similarly, brightening face serum includes Vitamin C and Niacinamide as potent components for visibly reducing dark spots and giving a brightening effect. In addition to this, facial serums containing Alpha-Arbutin and Ceramide repair the skin barriers making it plump and radiant. 
• Anti-Ageing Face Serums - Adding a good quality anti-ageing face serum to your skincare regime will act as a boon in the long run. Being enriched with powerful ingredients like Retinoids and Peptides, this type of face serum is a must-have if you have already entered your late 20s. 
• Exfoliating Face Serums - Exfoliating face serums have created quite a buzz and are proven to be more effective than physical exfoliation. These serums contain AHA and BHA compounds that clear the dead cells and eventually brighten the skin from within.

Hence, getting a serum for sensitive skin will be extremely beneficial, which will reduce skin inflammation and improve the overall skin texture. 

How to Apply Face Serum?

Applying a serum is no rocket science, especially when it comes to our natural, water-based, odourless serums. We have made sure that every step of the way to your skincare is in as layman's ways as possible. 

Now, let's say you bought a face serum for oily skin or any other according to your skin type from Earth Rhythm and are struggling with its application. You'll find steps for usage on all our packing, so there's nothing to worry about. But in case you missed that, we'll tell you what to do in a step by step (don't worry, there aren't a lot of steps) process: 

• Rinse your face with a face cleanser that suits your skin type and pat it dry. 
• Apply 2-3 drops of the serum of choice and spread it gently across your face with your finger. 
• Use a moisturizer or sunscreen 10 mins post serum application to retain it to the skin.

Note: For external use only. Application overnight is suggested.

Best Facial Serum to Buy in India @EarthRhythm :

While there are multiple reasons for shopping from Earth Rhythm, we will list down some prominent ones to help you make a better decision, both for your skin and for the environment.

1. We do not use transparent packaging, making our products more effective and avoiding damage from air and light. 
2. Most face serums are supposed to be consumed within 6 months to a year of buying. Our face serums on the other hand, have a best before the date of a whopping 24 months, making them last longer and increasing their efficacy.
3. We follow the truth – not what's trending. Our formulas are supported and verified by extensive research that we share with you at every step. We formulate with active ingredients in appropriate concentrations & stable pH levels. An independent research centre tests every product for irritation and safety.
4. Our face serums are fragrance and cruelty-free, i.e. they are odourless and are not tested on animals. We use everything that your skin needs and nothing that it doesn't. We are proudly PETA verified and 100% cruelty-free. 

Earth Rhythm Face Serum For Every Skin Concern:

Do you know using a face serum regularly, depending on your skin type, can give you healthy and glowing skin? Despite all the hype about face serum, this product caters to skin concerns and visibly improves skin texture. This context highlights the top advantages of using face serums and how to choose the right one that matches your skin type. 

• Clear Skin Vitamin C, Bio-Retinol Serum
• 10% Niacinamide Serum For Oily Skin
• Hyaluronic Acid Serum For Dry Skin
• 2% Salicylic Acid Serum For Blackheads
• Glow Drops Skin Brightening Serum
• 2% Alpha Arbutin Serum For Hyperpigmentation & Dark Spots
• Bakuchiol Skin Smoothening Serum
• 100% Squalane Hydrating & Plumping Serum
• 2% Tranexamic Acid Depigmentation Serum
• 10% Mandelic Acid Serum For Wrinkles, Dullness
• Peptide Complex 3% Replexium Revitalising Serum 
• Propolis Advance Repair Face Serum
• Coenzyme Cell Repair Face Serum
• 10% Lactic Acid Serum For Uneven Skin Tone
• 100% Sugar Squalane Serum
• Vitamin E Face Serum For Anti-Aging
• 10% Vitamin C Face Serum For Glowing Skin
• 3% Polyglutamic Acid Face Serum For Dehydrated Skin
• 10% Azelaic Acid Serum For Acne Prone Skin

You know how facial serums are well-known to provide quick and effective results for your face. However, you must take care that not all of them will suit you. Check your skin type and make sure that if a product is irritating to the skin, discontinue the usage and consult your dermatologist to find out the best product for you. 

Keep Slaying and shop at Earth Rhythm for a huge range of skin and personal care products!