2015
Harini begins making soaps at home for her son, whose sensitive skin and compromised immunity needed something gentler.
A search for gentler skincare started it all.
Before Earth Rhythm was a beauty brand, it was Harini Sivakumar looking for gentler products for her son’s sensitive skin.
What she found left her wanting something more thoughtful — products she could feel good about using every day.
She didn’t know it then, but that search would become the starting point for something much bigger.
That something became Earth Rhythm.
From first formulations to the launch of Earth Rhythm.
Harini came to beauty from banking, so she started from scratch.
She studied soap-making, moved on to formulation courses, and eventually went deeper into cosmetic science. What began as curiosity became years of learning, testing and refining.
Soon, friends and family were asking for the products too.
That small homegrown experiment became
Soapworks India.
And in 2019, it became Earth Rhythm — with a bigger ambition to make effective, thoughtfully formulated beauty for everyday routines.
Our Journey
2016
Wanting to understand what truly worked, she goes deeper into skincare formulation and cosmetic science.
2017
What began at home becomes Soapworks India, built around simple, fragrance-free products for sensitive skin.
2018
Harini’s father joins her, and together they take the leap from a homegrown venture to building a real beauty business.
2019
Soapworks India becomes Earth Rhythm, launching with shampoo bars and a bigger vision for thoughtful, science-backed beauty.
2021
After years of building it themselves, Harini and her father raise their first institutional funding and begin scaling Earth Rhythm.
2022
Nykaa invests in Earth Rhythm, helping the brand move from a growing independent label to one with much wider reach.
2024
Nykaa takes a majority stake, giving Earth Rhythm a bigger platform while continuing the brand Harini had built from scratch.
2026
Earth Rhythm enters its next chapter from the House of Nykaa, with more room to reach, create and evolve.
Rooted in Nature
Thoughtfully sourced natural ingredients from the foundation of formulas designed to nourish skin hair
Effective
By combining naturally derived ingredients with scientific validation, we deliver results that are visible, reliable and solve real problems
For Everyday Use
Our skin and hair products are always gentle, caring and nourishing enough for everyday use
Trendy Formats
Through innovative formats and textures, we create products that feel fresh, relevant and
designed for today’s routines.
designed for today’s routines.
What goes into an Earth Rhythm product?
We want the products in your routine to earn their place there, whether that means making your skin feel better, your hair behave better or simply making five minutes in your bathroom a little more enjoyable.
Ingredients with a reason.
We love nature. But "natural" alone isn't the goal. We choose ingredients for what they bring to the formula and what they can actually do for you.
Formulas that do the work.
We're interested in products you notice a difference with. Good textures, effective ingredients and formulas made for regular, everyday use.
Better choices where we can make them.
Cruelty-free formulas. More thoughtful packaging. Less unnecessary stuff. We're constantly looking at how we can do things a little better, for you, and the planet.
Products you'll actually reach for.
Beauty can be serious without feeling serious. So we play with formats, textures and products that make your routine a little easier - and a lot more fun.