Moving forward in 2016, she started learning about the soaps on YouTube, how they are formulated and started to make her own soaps. Further, she successfully completed courses- Formula Botanica & Diploma in Advanced Cosmetic Science and went on to begin Soapworks India in Gurugram, in the year 2017 with the intention of selling simple hand-made fragrance free products.
Setting Up The Brand
It wasn't easy for Harini to go out and leave her child behind, but with her dedication to the company, she succeeded in setting it up. And realizing his daughter (Harini) was serious about the business, Harini’s dad (Sivakumar Vadaranjan) joined the business in 2018, after which they together applied for a manufacturing license. Around this time was when they decided to rebrand Soapworks as Earth Rhythm.
Starting in 2019, the very first product Earth Rhythm began selling were the revolutionary Shampoo bars and tbh, it’s still our *star product*. Also, Earth Rhythm is ECOCERT Certified, which is one of the largest certification bodies in the world. As responsible citizens, we make sure that our products combine natural raw materials science-backed formulations and zero-waste philosophy. Each of the formulations of the product takes anywhere between months and years for perfection.
Growth Over The Years
From manufacturing soaps at home to using 100 kg mixing machines to produce soaps in large quantities, Earth Rhythm has come a very long way. Over the years, Harini and the talented members of her team have moved into a wider category, apart from the sale of soaps in beauty and hair care products.
Until the end of 2020, Earth Rhythm had been a self-funded venture. In July this year (2021), Earth Rhythm raised $1.2 million seed funding from Anicut Capital led by Ashvin Chadha and Balamurugan IAS. With this funding, the brand has been reinforcing R&D efforts, clinical trials, commercialization, product development, and team expansion.
Through this venture, Earth Rhythm aims to strive to continue providing customers with superior products and ensure great customer satisfaction. As a brand, we look forward to launching new products and deepening the local market while making investments in people.
Making A Sustainable Approach
The beauty industry is notorious for being extremely wasteful, with continued use of single use-plastics, un-recyclable materials, and other hazardous compounds. If we're trying to make products that are safe and effective for you, it doesn't make sense to do it while hurting our environment and surroundings along the way.
We at Earth Rhythm are extremely conscious of the waste we create, both with our products and packaging. Our solid shampoo and conditioner bars are some of our best sellers. With eco-friendly alternatives, we want to encourage you to make choices that safeguard our planet as well. Once you use our products, we happily take the packaging back so they can be recycled, and are on a quest to become a Plastic Neutral brand by the end of 2021. With each choice we make, we’re trying to leave a cleaner and better planet for our future generations. We now offer ECOCERT and PETA-certified products for skin, hair, body, and the latest in makeup.
Our journey so far has been nothing short of a typical Karan Johar movie with uncertainty and the whole drama of running a successful business and stories. Stay tuned as we’re all set to revamp our packaging & there will be a new set of products (Shhh, it’s a secret) curated keeping in mind the needs & wants of our customers. Through it all – you’ve been there supporting us in all that we do and we could not be more grateful.
So cheers to you, our gorgeous community! So, stay tuned for more such updates.
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12 comments
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Daniel H. Mccall
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Joseph Jones
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Lamer Muller
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DR.NATHAN REX
Am testifying of the miraculous work of a great traditional doctor called Dr Ahonsie. I have been suffering from herpes since last 2 years with my Husband but today I am happy that am cure from it with the herbal medicine made by Dr Ahonsie the great healer, I was browsing the Internet searching for help when I came across a testimony shared by someone on how Dr Ahonsie cure her from Herpes Disease. I quickly contacted him to get the cure and today I am now free from the Virus
his Email: drahonsie00@gmail.com
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Ruth S. Milone
FINALLY FREE FROM HERPES VIRUS
I thought my life had nothing to offer anymore because life became meaningless to me because I had HERPES VIRUS, the symptoms became very severe and bold and made my family run from and abandon me so they won’t get infected. I gave up everything, my hope, dreams,vision and job because the doctor told me there’s no cure. I consumed so many drugs but they never cured me but hid the symptoms inside me making it worse. I was doing some research online someday when I came across testimonies of some people of how Dr.Akhimien cured them from HERPES VIRUS, I never believed at first and thought it was a joke but later decided to contact him on the details provided and when I messaged him we talked and he sent me his herbal medicine and told me to go for a test after two weeks. Within 9 days of medication the symptoms disappeared and when I went for a test Lo and behold I was NEGATIVE by the Doctor Who tested me earlier. Thank you Dr.Akhimien because I forever owe you my life and I’ll keep on telling the world about you. If you are going through the same situation, worry no more and contact DR Akhimien via website: https://drakhiniemodion.wixsite.com/drakhimien
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Definitely and totally cured of herpes virus by Doctor Razor’s Quick cure for Herpes. My Sincere Gratitude to Dr Razor, I was infected with HERPES SIMPLEX VIRUS 2 November 13 2018, I went to many hospitals for cure but there was no solution, I was confused because the medical drugs has become my daily food, but i decided to sort after Natural Herbs. One day I sat beside the pool, Browsing and thinking where I could get a solution to end this predicament. I saw a blog on how Herbalist Razor cured people with his herbal medicine, I decided to Visit this Doctor’s Razor Website https://herbalistrazorherb.wixsite.com/drrazorherbalhome and being satisfied, I contacted and Explained my Problems to him and he prepared the herbs for me which I took for a period of time and he instructed me to go for a check up, after the test I was confirmed with herpes negative, I am so happy. . This testimony serves as a token of my gratitude.He renders Treatment for :
HIV/AIDS
COLD SORE,
SHINGLES,
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BARENESS/INFERTILITY P*NIS ENLARGEMENTSPELL TO BRING EX LOVER BACK.
You Could Also Reach out to him directly, kindly contact him now with his Email: drrazorherbalhome@gmail.com or WhatsApp/Telephone +2349065420442
Amy Kendral
Having recently Been cured permanently of HEPATITIS B Virus and Diabetes, I felt the urge to write this Little article of appreciation for Others to read since it has become a Pin in the neck especially in The US and our Government are doing Absolutely nothing about the constant widespread of the virus but Only Producing Meds That will never cure the Virus but can Cause Severe life damaging Effects to An individual. Thanks to Doctor RAZOR herbal medicines , I found out Doctor RAZOR Herbal medicine is very much Effective and Helps in completely getting rid of the HEPATITIS Virus Completely . Not everyone Alive today has been Opportune to be cured of this Virus. I am very delighted to Extend my Heartfelt appreciation Testimony Concerning HERBALIST RAZOR For coming to my aide, God guide and bless you sir, Please continue your Good work, The World will Get to Know about you Sir!!. Contact DOCTOR RAZOR on Email : drrazorherbalhome@gmail.com . Contact DOCTOR RAZOR Through WhatsApp/Tel DOCTOR RAZOR on +2349065420442. Visit his Website https://herbalistrazorherb.wixsite.com/drrazorherbalhome to Place your Order for his Herbal Products and watch your health Change for the Better
MEAGHAN
Having recently Been cured permanently of HEPATITIS B Virus and Diabetes, I felt the urge to write this Little article of appreciation for Others to read since it has become a Pin in the neck especially in The US and our Government are doing Absolutely nothing about the constant widespread of the virus but Only Producing Meds That will never cure the Virus but can Cause Severe life damaging Effects to An individual. Thanks to Doctor RAZOR herbal medicines , I found out Doctor RAZOR Herbal medicine is very much Effective and Helps in completely getting rid of the HEPATITIS Virus Completely . Not everyone Alive today has been Opportune to be cured of this Virus. I am very delighted to Extend my Heartfelt appreciation Testimony Concerning HERBALIST RAZOR For coming to my aide, God guide and bless you sir, Please continue your Good work, The World will Get to Know about you Sir!!. Contact DOCTOR RAZOR on Email : drrazorherbalhome@gmail.com . Contact DOCTOR RAZOR Through WhatsApp/Tel DOCTOR RAZOR on +2349065420442. Visit his Website https://herbalistrazorherb.wixsite.com/drrazorherbalhome to Place your Order for his Herbal Products and watch your health Change for the Better
MEAGHAN
I was diagnosed with Hepatitis B four years ago. For over two years, I relied on antiviral medication and routine monitoring, but unfortunately, my symptoms and liver-related concerns continued to worry me. My energy levels dropped, and I often felt unwell and anxious about my health.
Last year, hoping for additional support, I decided to try a herbal treatment program from NaturePath Herbal Clinic. Honestly, I was skeptical at first, but within a few months, I began to feel some changes. My fatigue lessened, my digestion felt better, and overall I felt more balanced and healthier. I also regained much of my energy and confidence. It’s been a meaningful experience, and I feel more like myself again.If you or a loved one is dealing with Hepatitis B, you might consider exploring complementary approaches that feel right for you. This was simply my personal experience. You can visit their website or contact them at www.naturepathherbalclinic.com , info@naturepathherbalclinic.com
Gret
Dear harini, we read your story very impressive. My small request I have also dream to start cosmetology products manufacture unit. But I don’t know which course learn. If possible help me. My name Ankammarao Gowtukatla
Mobile 9360530291
Self employed
Rao
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